Everything starts with an idea, and in this case, a sketch drawn while craving pizza, turned into a full-blown identity for a fictional pizzeria that sadly doesn’t exist, yet. I brought the logo to life using Procreate on my iPad, then gave it the proper design treatment in Illustrator and InDesign. I created packaging templates, printed them, folded them (with mild frustration), and turned them into actual pizza boxes. To really sell the illusion, I Photoshopped my designs onto mockups. Eden's Envy equal parts design, craft, and pizza-fueled ambition.